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Public Relations: Strategies and Tactics, by Dennis L. Wilcox, Glen T. Cameron, Bryan H. Reber
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This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book.
Clearly explains the basic concepts, strategies, and tactics of today’s public relations practice
Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts.
- Sales Rank: #1113005 in eBooks
- Published on: 2015-10-07
- Released on: 2015-10-07
- Format: Kindle eBook
Most helpful customer reviews
4 of 4 people found the following review helpful.
Not useful
By ps
Heavy on strategy and high-level principles. I wish there were more on tactics and their execution. Very light on social media.
1 of 1 people found the following review helpful.
Great textbook full of important information
By Samantha Dyehouse
This book is a great supplement to an introductory or intermediate college/university PR course. It is an easy read with great excerpts, contexts, and miscellaneous aspects that aid your reading and understanding. A lot of real-world examples are available which are most helpful to someone that has little experience in the real field. Furthermore, the book hits on very good points in an organized and structured manner. I liked the book so much that I have to decided to read into it further after my course has ended and study more of it for tips, suggestions, and practice.
1 of 3 people found the following review helpful.
I WANT MY MONEY BACK
By Amazon Customer
I bought this book for my online class every time i attempt to search a word it turns off I can only flip through the pages i can't highlight or make notes if I click anything other than the next page or previous page button it shuts off. I don't know if you've tried it but studying for a test without a damn book is really hard I want to know who i can call about this because I am very unhappy and upset with this purchase I didn't pay 71 dollars for this.
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